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About Hoopoe Technology
We develop digital solutions for the connected world. An experienced software and digital solutions provider based in Hong Kong, we apply our expertise in data analytics, digital marketing, software development, and online strategy to help businesses of all sizes to promote their online presence.
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Insights
Why social media analytics?
“News of a great product can spread like wildfire. And news about a bad product — or a bad experience with a customer service rep — can spread just as quickly. Consumers are now holding organizations to account for their brand promises and sharing their experiences with friends, co-workers and the public at large.” Social media analytics helps companies address these experiences and use them to: Spot trends related to offerings and brands Understand conversations — what is being said...
5 Proven Ways to Attract New Customers
Customers are synonymous with sales and profits. However, regardless of the marketing strategies you use, sometimes you can be struggling with the specific strategy for attracting more customers to your business or keep them coming consistently. It is a frequent challenge among lots of online businesses and a major cause of discouragement and frustration to business owners. In this article, we want to bring you 5 proven ways to help you get more customers to your business. Find Out Where Your...
Digital Marketing : SEO 101
What’s SEO? In today's online world, SEO serves as an essential part of your digital marketing plan. Let’s take a look at the basic knowledge of SEO. SEO stands for Search Engine Optimization. It involves content optimization and link building of websites to make it rank to the top of search engine results page (SERP) 1. Keyword Integration Keyword integration involves keyword selection and keyword density. Choose the relevant keywords based on the historical data track for each topic of your site,...
Why SEO and Google Ad should work together
Key points to take away from this article: Combining SEO and Ads is a new trend of digital marketing Higher revenue in general More long lasting promotion thus better long-term result Stay on top at your industry Become the game changer of online marketing Lots of business owners question whether to choose search engine optimization or google ads to help drive their online business and bring them the best result for revenue. The truth is both are necessary digital strategies to build a successful marketing campaign for...